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Innovative Market Assessment Tools

In partnership with ISIS Healthcare, we offer unique market assessment tools, CT Scan (Critical Thinking Scan) and MRI (Market Research In-situ).

CT Scan

CT Scan is a unique positioning tool that explores the dynamics and decision-making process of treatment and prescribing practices as well as providing direction for the development of optimal positioning and messaging platforms.

MRI

MRI utilizes a point-of-care methodology that establishes prospective prescribing behaviours and helps to understand the key influencers in prescribing decisions.

Ultimately CT Scan establishes the "perception of practice" – what physicians/healthcare providers think they do, while MRI establishes the "reality of practice" – what physicians/healthcare providers actually do.